Kenshoo.com - Putting Your Campaigns on Autopilot

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Kenshoo is an Israel based search engine marketing service (SEM) which aids in ad management and optimization. The engine allows users to figure out the ideal placement of their ads next to search engine results. It automatically configures keywords which are most suitable for your ad campaigns. Besides that, Kenshoo offers traffic monitoring, cross platform campaign structuring and reports. The engine is designed to cover the longtail by identifying thousands of related keywords from user searches. It also comes with intelligent bid management, allowing for flexible bids. Reports are made from traffic analysis displaying click distribution, and ROI by the hour and day. It also takes into account geographic parameters.

In their own words

“In today's internet marketplace change is the only constant. That's why we've developed KENSHOO SEARCH™ an end-to-end SEM platform that encourages you to take the easy route when it comes to managing your internet marketing campaigns.

By providing real-time upkeep of multiple campaigns, KENSHOO SEARCH™ delivers Quality Management of your SEM needs, maximizing your ROI and therefore boosting the success of your company.”

Why it might be a killer

Kenshoo essentially automates the process of creating search engine marketing campaigns—which has become a large industry in and of itself. It basically does the job of a search engine market analyst. Its attention to quality—finding the most relevant keywords and updating campaigns—makes it fresh and innovative. It tackles a serious industry and it does it well.

Some questions

Do they cater to smaller clients? Will the automation factor eventually be their downfall? How are the keywords managed?

Killer Data

CEO: