Jivox.com - Targeted Video Ads

The overwhelming majority of internet advertising takes the form of banner ads and search engine placement. For companies that want to try something different or who feel that they are not getting the same exposure that they used to from search engines or banner ads, Jivox offers a more robust solution. Upload your existing TV ad to Jivox, create an entirely new ad, or pick and choose from videos in their database to create video ads. The Jivox ad engine will allow you to target your advertisements based on geographic, behavioral or demographic factors. You will only pay for the sites where your video is placed. The Jivox concept has attracted $2.7 million in seed funding so this is definitely a company to look out for.

"Jivox is an exciting new online video advertising service that gives businesses that want to advertise on the Internet a better, personalized way to communicate their products and services to a micro-targeted audience. If your Internet advertising is not as effective as it used to be, or you are looking for a new way to get your message to your customers via rich visuals and video, Jivox can help."

The internet is saturated with banner advertising and Jivox’s offering should give companies better exposure due to the fact that ads are longer, can be more creative, and are better targeted.

Ultimately, price will determine whether Jivox is successful or not, however, no pricing is given on the site. Also, people might not like the fact that a video loads up when they are trying to surf and they may stop it before it has a chance to load. Since Jivox charges companies for the number of sites and not the number of clicks, this could make the service too expensive.