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If you are looking at a way of increasing your marketing reach without having to spend a dime then a cross-promotion solution, like the one offered by IntroNiche, could be just what the doctor ordered. “What is cross-promotion marketing” you ask? It could also be defined as barter marketing, co-operative marketing or joint venture marketing. Interniche allows you to create an ad and post it in the category of your choice. The purpose of the ad is to find other companies that also pitch to the same niche market and allow you to exchange your distribution channels for theirs. A win-win situation whereby both companies are able to increase their brand exposure without having to loosen their purse strings.
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“Cross-promotion means you promote Mr. Jones if Mr. Jones promotes you in return.
It's very credible marketing. It helps to reduce your overall marketing cost.
IntroNiche helps you find complementary partners open for cross-promotion deals.”
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| Why it might be a killer | |||
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Introniche offers a free and innovative way for you to increase your brand exposure within your target audience. There is a huge potential market for this service in a day and age where advertising has become the business model of the vast majority.
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| Some questions | |||
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Interestingly enough, IntroNiche’s business model is not readily apparent. While cross-marketing is a good way of increasing exposure, at some point, someone will have to put up the dollars for this site to continue.
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5 comments
| Category: Marketing | tags:
cross promotion barter marketing joint venture marketing introniche
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written by Angela 8 Months 20 Days ago | |
| If you are interested in cross-marketing activities, you might find www.mesh-box.com interesting. It is a database for international marketing co-operations and provides many informative examples of successful cross-marketing activities. For example these latest articles on the newly launched | ||
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written by Wei 8 Months 26 Days ago | |
| Why can't we read comments? | ||
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written by Michel NIjs 8 Months 27 Days ago | |
| You have my vote!!See ya | ||
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written by gata09 8 Months 27 Days ago | |
| wow | ||
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written by IntroNiche 9 Months 1 Days ago | |
| Thank you for reviewing IntroNiche on KillerStartUps.We've only been open for three days, so this is great!I'd love to answer the question on our business model:The IntroNiche classifieds platform is currently entirely free to use.However, over time, IntroNiche will charge a minimal fixed fee (think in the range of 5 dollars) per classified. No commission or subscription fees as this does not fit in the classifieds business model (think Craigslist).The site will probably be free for the next six monhs. So do give it a try!Best regards,Sam from IntroNiche | ||
