If you are looking at a way of increasing your marketing reach without having to spend a dime then a cross-promotion solution, like the one offered by IntroNiche, could be just what the doctor ordered. “What is cross-promotion marketing” you ask? It could also be defined as barter marketing, co-operative marketing or joint venture marketing. Interniche allows you to create an ad and post it in the category of your choice. The purpose of the ad is to find other companies that also pitch to the same niche market and allow you to exchange your distribution channels for theirs. A win-win situation whereby both companies are able to increase their brand exposure without having to loosen their purse strings.