GeniusRocket.com - Connecting Artists and Advertisers

GeniusRocket, a new ad platform is looking to hire creative types. They seek to connect advertisers with the online creative communities, thus forging new ties with companies and consumers. Basically they're tapping into the crowdsourcing trend, looking to find new ways of marketing products from the people themselves. Thus, GeniusRocket has corralled together several tools for achieving this happy marriage. The site deals with social networking, collaboration tools, and a marketplace, which gives it more leverage as a means for connecting people. If you're an artist in any medium, GeniusRocket's a good way to start collecting some revenue for the work you've done. You can start posting your portfolio to gain a presence amongst their community thus allowing ad agencies to easily find you. GeniusRocket members can vote and rate works and they can even win cash prizes. The site will also help you find collaborators for projects , as it helps companies find you.

"GeniusRocket places its advertisers directly into the stream of interactive media," said Adam Lehman, former SVP of AOL and a co-founder of GeniusRocket. "At GeniusRocket, advertisers 'crowdsource' to generate cutting-edge outputs - such as web videos, mobile ads and widgets – well-tuned for their viral marketing campaigns."
``GeniusRocket offers the talented online community an opportunity to connect to advertisers, showcase their work and network among other talented creators"

This site gives artists a chance to branch out and get paid for their work. It gives them exposure while also benefitting ad companies in need of new talent. Smaller companies will be able to take advantage and afford brand, new, fresh talent.

Will artists find this a viable outlet?