Favrats.com - Facebook Application for Recommendations

Favrats is an extension of Facebook and makes product suggestions based on your friend"s favorite things. Whether you are looking for new music, movies, books or even television shows, Favrats will use certain tag words of your friend"s profiles to give you certain recommendations. You log onto your facebook account, agree to allow favrats access to your information, and then favrats can guess what you might like based on your friend"s tastes. Favrats promises that your privacy is protected, as information about you or your friends is only used to make recommendations while you are on the site.

Favrats makes product suggestions based on your friend"s favorite movies, books, music and tv shows.

Facebook is one of the most visited sites on the web and reaches a marketer"s dream consumer group - the 14-24 year olds. A tool to subversively market to these consumers through peer-to-peer recommendations is priceless.

Are these movies and TV shows paying Facebook or Favrats any money for basically giving them the best kind of free advertising and promotion -- friend to friend? How are they making a profit?