Elertz.com - Adobe Widget Broadcast Channel

Information overload is a subject of intense scrutiny of late. Even the companies which bring us the technology for email are taking time outs—literally, they’re encouraging their employees to close up their inboxes for timed intervals.

That grade school strategy may give employees a minor repose, but it doesn’t do much to take care of unwanted messages such as spam and phishing scams which inevitably seem to make it to your inbox, one way or another. Elertz aims to change that. It gives users control over what messages and alerts they receive. Elertz filters out the spam while ensuring that legitimate email doesn’t get filed away in the spam pile. Moreover, companies employing Elertz can integrate widgets into their website so customers can opt in to updates. It’s completely voluntary—a consumer signs up to get alerts, and the brand/company is guaranteed delivery of their message. Elertz users Adobe Air for its widget-desktop alert system; no programming is required.