Digitalsmiths brings contextual advertising to online media content. Specifically, Digitalsmiths is the company behind VideoSense, a broadband video ad matching system. Think of it as targeted commercials for the online Tv watching crowd. The Digitalsmith goal is to give advertisers highly targeted ad space. So say, you’re watching the evening news segment about the increasing price of gas online. With VideoSense, advertisers could feed viewers suggestions. For instance, Shell could run an ad about their alternative fuels, while Ford could advertise the m great mileage and money saved on their latest fuel efficient car. Or, a local bus company could toot their horn about saving money and going green by taking the bus to work instead of a car. VideoSense has a number of revenue increasing opportunities because targeted ads work more efficiently than non-specific ads. Digitalsmiths’ offering to online advertising promises to make targeted ads easier through automated visual analysis and audio recognition. You make the ad and they’ll place the ads for you.