Know it first, subscribe to our RSS | Help us grow, make us your homepage
|
Sprite Yard is a new mobile social networking site created by Coca Cola. It first launched in China and will be available for the States later this month. The site will look like and boast features similar to other networks such as Myspace and Facebook; there will be profiles, chatting, and photo sharing all via mobile phones. The target audience, teens with phones, will get to redeem prizes and contentâ€"videos called mobisodes, and ringtones-- by typing in codes from Sprite bottle caps. Coca Cola wants to extend the site to other soda brands.
 |
 |
||
| In their own words | |||
 |
|
 |
The "Sprite Yard" is the first "community-to-go" that combines photo sharing, message board, planner, and digital downloads in one simple interface for mobile phones.
|
|
||
| Why it might be a killer | |||
|
|
|
Cellphone advertising is already becoming an established means of brand communication; Sprite Yard will take marketing a step further with a permanent site dedicated to their product. The brand is hugely popular around the world.
|
|
||
| Some questions | |||
|
|
|
Social networking sites aren´t easy to create, especially successful ones. Who wants to be a member of a thinly veiled ad? Who wants to hang out with Sprite? Kids might spend their entire data usage plan visiting the Sprite Yard. Putting together a networking site that´s strictly for mobile use can be difficult especially when it´s focused on a soft drink.
| CEO: | 
|
|
| Location: | ||
| Address: | ||
| Foundation: | ||
| Funding: | ||
| Revenue: | ||
| Earnings: | ||
| Employees: | ||
| Traffic: | ||
| Registered users: | ||
| Clients: | ||
| Competitors: | ||
| Seeking investors: | ||
| Phone: | ||
| Blog: | ||
| Website: |
2 comments
| Category: Marketing | tags:
mobile networking mobile networking mobile networking cocacola
|
|||||||||||
 |
written by leslie 9 Months 7 Days ago | |
| HelloTo whom it may concern>I have a question. does the coca cola co, and Aol had a sweepstatakes drawing with Englang.The reason for my question is ,I have received an e-mail stating that my e-mail address was picked as a winner for $ 2,000000 from coca cola and aol sweeptakes.Please clrify if it is a true statement.sincerly Leslie carden | ||
|
|
written by judy m cooper 12 Months 9 Days ago | |
| Your commercial with the polar bears | ||
