Cocacola.com In their own words
The "Sprite Yard" is the first "community-to-go" that combines photo sharing, message board, planner, and digital downloads in one simple interface for mobile phones.
Why Cocacola.com might be a killer
Cellphone advertising is already becoming an established means of brand communication; Sprite Yard will take marketing a step further with a permanent site dedicated to their product. The brand is hugely popular around the world.
Some questions about Cocacola.com
Social networking sites aren´t easy to create, especially successful ones. Who wants to be a member of a thinly veiled ad? Who wants to hang out with Sprite? Kids might spend their entire data usage plan visiting the Sprite Yard. Putting together a networking site that´s strictly for mobile use can be difficult especially when it´s focused on a soft drink.
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