CancelAds.com - A New Approach To Online Advertising

This new initiative is presented by a colleague, Mr. Svetlana Gladkova from Profy.

It aims to modify the way that internauts surf the web, and the way different sites can be monetized. As we all know, advertising can be annoying as they get in the way of the visitor and (in extreme cases) might even have the visitors stray from the site in frustration. CancelAds attempts to let the publisher earn money off his content without annoying visitors by offering a subscription service that means those who sign up can navigate a site in an ad-free manner.



Registration to CancelAds is free both for publishers and subscribers. Once you have registered you will be able to buy subscriptions to the sites that are already using the service.

A solution like this one is perfect for instilling feelings of loyalty into visitors, as in addition to being able to access the content they are looking for in a direct way they can have access to premium content.

Advertisement is intrusive by definition. It is very nice to have alternative solutions that do appeal both to publishers and site visitors, and that mean the stream of income one associates with such practice will remain intact.