Brandfame offers a solution to standardize product placement in user-generated content. It lets producers create a profile and post listings of upcoming videos in which they are willing to place products. It also lets advertisers create their profile and post listings of products they have available for integration. Both sides can then find each other through advanced search on several criteria, or they can simply browse listings and view the details if they happen to stumble upon something interesting. Once someone finds something of interest, this person makes an offer to the one who posted the listing. The negociation begins a process in which Brandfame is not involved. Brandfame is a marketplace to connect these two parties, producers and advertisers, together, easily and efficiently.