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BootB takes advertising down to the people. It’s an online marketplace where individuals can pitch their ideas and brands buy them. Brand owners publish their creative needs on the site and allot a budget for it. Creative types from all around the globe—students, garbage men, wannabe singers, house wives, smart kids, lawyers, whoever—can submit their ideas; the best idea is bought and broadcasted across the net in twelve different languages. Some of the briefs available include: the Global Vial Lego Campaign, worth $12,000, Peugeot 308 in Russia, worth $10,000, Tronky Advertising Campaign, worth $14,000, and Alpenliebe Lollipop, worth $10,000. Each brief contains brand needs, target audience, and product descriptions. BootB also has a primer on ad concepts, so you can get acquainted with terms and norms before you dive into a project. BootB retains 10% of the budget allotted by each Builder. Registration is free.
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| In their own words | |||
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“BootB is the on-line marketplace for ideas.
Brands put creative challenges in the BootB box and you solve them. The best idea wins, and its creator wins a substantial cash prize. Simple.
Whether you spend your working day at a desk in Madison Avenue, New York, or you need a break from your math homework in a suburb of New Delhi, you can log on, dream up a solution to one of the challenges, submit your best ideas - and make your fortune.”
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| Why it might be a killer | |||
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Ever seen an ad on TV or in the newspaper and thought you could do better? Most likely. Now with BootB you can pitch your ideas and get them realized. You’ll also get a nice pay check at the end of it all if you’re idea is chosen. BootB is a great example of crowdsourcing. Companies will benefit from the experience and smarts of the world, where the people themselves get to showcase their talents. Especially refreshing is their childlike approach to advertising and ideas.
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| Some questions | |||
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Will this work? Will people submit quality stuff, or is it better left to the professionals? Moreover, how is BootB going to market their site?
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written by Giulio 10 Months 2 Days ago | |
| and I often have a black jacket. U dont need 2 b colorful 2 b creative. If u disagree I'm sure that your favorite film is Saturday night fever (frankly speaking I prefer Trantino... :) | ||
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written by Giulio 10 Months 2 Days ago | |
| This guy there had a BIG idea. He never says that he is creative himself. But 3 sure he gives a chance 2 millions creatives around the world squeezed by agencies for peanuts. On top of it, I believe I am creative | ||
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written by yochai 10 Months 5 Days ago | |
| The site is charcoal-bleak with the exception of some pink. I click on "What Is BootB.?" and a video is presented. This is a poorly designed video. The company founder talks on and on; the video switches between three different shots, but all head-on. The company founder is dressed in a charcoal jacket with a black background - it's just not the "idea" rich concept I would think should attract creative types. | ||
