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Boo-box develops contextual marketing applications that are based on the principle that a better match of content and marketing generate more effectiveness. In order to do so they work with unobtrusive links inserted into content (text, images and now videos) by the publisher with his/hers recommendations of products from a partner affiliate program. Boo-box links associated with your content will travel along with it wherever it goes: feed aggregators, e-mails, communities, capturing all viral potential. Boo-box’s choice not to charge for the use of its tools will enable you to capture all that potential gain to yourself. All you will need to start is an affiliate ID of one of boo-box’s partner programs, and their tagging tool.
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| In their own words | |||
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“Boo-box will enable you to display more marketing material and commercial offers with your content (text, images and videos) in an unobtrusive manner.”
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| Why it might be a killer | |||
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Boo-box has created new concepts both online videos monetization and for platform portability. This in-video solution allows publishers to embed offers from partner programs on YouTube videos in an unobtrusive and elegant fashion, making marketing more relevant as it is completely related (and even complementary) to the videos they are displayed with. Platform portability allows publishers to monetize content (in opposition to monetizing sites) since the links travel with the content wherever it goes. If their content is fed to aggregators, copied and pasted, emailed...boo-box goes along with carrying your affiliate ID, and because of that, capturing all viral potential to you.
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Will be new features in the future to keep more visitors to the site?
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