Bizo claims to be the first targeted B2B ad network. This is achieved by what are termed “Bizographics” – graphics that take into account industry, size of company, functional area and several more factors of a site's visitors.

The advantages of this approach are discussed both when it comes to marketers and publishers. The former will benefit from the ability to reach a specific business audience that is going to readily find the products on offer appealing, whilst the latter will monetize its audience both online and offline. This approach also decreases the volume of unwelcome advertising on the Net, and this is no doubt going to be appreciated by internauts everywhere.

The tool that makes this possible is named Bizo Analyze, a reporting application that allows any site owner to access the abovementioned bizographics and work out which target he is reaching and which portion of the public he cannot dent.

The corporate website includes a thorough description of every single bizographic at play under the pertinent heading, along with a section where new developments are described alongside planned updates and features.

When all is said and done, Bizo provides an interesting solution that might just result in a more enjoyable web experience for all concerned parties.