AttenAlert.com - Brand Monitoring

Coming up with a name for a brand and a tagline can be a drag, but if you did come up with a good one, it would only seem fair for you to check out how it is doing over the internet, who are citing you and your tagline in a positive, negative or unauthorized way, and that’s where AttenAlert comes in: a new subscription service that allows users to track any number of keywords occurrences in several sources, like search engines, blogs, sites, and even videos. AttenAlert combines advanced information on the site owner and hosting service it uses, which comes in quite handy for DRM infringement action. Also interesting about this service is that users get access to advanced reporting and statistics tools, so they can track live what sways and repercussions take place after the release of a marketing campaign or news announcement, and they can get the news in RSS format, or via email with scalable frequency.

“Attenalert is a keyword monitoring tool that allows you to find references to specific words and phrases through various sources online. Provided as a monthly subscription based web service, Attenalert constantly tracks online sources and alerts you to new discoveries”.

The bit I liked best from this site is their billing system: since you can get the site to search for as many keywords or phrases as you like (maybe a couple of tags, or maybe hundreds of them), you pay per individual search, which is quite handy for smaller sites, as it will probably allow them to hire their services while staying in budget.

AttenAlert is hardly a forerunner in the analytics and keyword search industry, and for the time being the market is being ruled by some mighty giants. How does this new service plan to deal with such stiff competition?