AppFuel.com - Facebook Ad Network Delivers Targeted Ads

AppFuel has just launched an Ad network for Facebook Apps. They bill themselves as an 'intelligent ad network' and they specialize in dealing out targeted, relevant ads that reflect users' actual tastes and interests. It's meant to provide a win-win situation. Appfuel also works quickly; they'll develop a highly targeted ad in a matter of seconds. Advertisers and publishers are their primary clients; however they do have a self-serve dashboard which allows anyone to advertise their apps on Facebook. Publishers will get paid via Paypal. For more intensive campaigns as well as info on rates, you'll have to get in touch with the Appfuel team.

"earn more from your app
show your users relevant products and services that they want to see (and buy). how? simple: copy & paste.
reach your target audience
we have patent-pending IP around how to serve the most appropriate and relevant advertising content to consumers."

Appfuel's difference lies in its delivering of highly targeted ads. They put special focus on producing relevant and specific ad content so that everyone is satisfied.

Is this space too crowded? How will Facebook users react to the ads?