Alterian.com - New Model for Marketing

Alterian helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies, and systems integrators. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data and use this to execute an integrated marketing strategy across online and offline channels. Alterian’s new model for marketing is based on 5 Ps: People, Passion, Platform, Process and Partners. It builds on the original 4 Ps coined by Philip Kotler of product, price, promotion and place, and helps illustrate the need to have a set of appropriate products and services to support the technology, performance and customer driven marketing prevalent today.

“Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for the both the customer and the company. Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies, and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, infoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide who deliver Alterian software alongside their own value added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Starz Entertainment, Limited Too, Dell, Amnesty International and Vodafone to drive competitive advantage through improved marketing performance and customer satisfaction.”

Customers and consumers are no longer content to be on the receiving end of passive communications. Increasingly, they proactively demand interaction with vendors and the option to communicate both positively and negatively about products, purchasing processes and service. As the new type of consumer emerges, transformed and empowered by the rise in digital channels, marketers need to lead this transformation through adopting a new model for marketing. Alterian provides a new way to capture new customers and maintain old ones while ensuring the satisfaction of their needs.

What about software info? People can buy it online? Why isn’t a section that gives this kind of data?