AdReady.com - Fast, Effective and Cheap Banner Ads

AdReady is an advertising company specializing in creating chic, on the fly display ads for less. Traditionally display ads were reserved for companies with deep pockets, those who could spend wads of cash on very slick looking, professional visual ads. With AdReady customers can patch together banner and skyscraper ads from the company's inventory. There are a host of templates users can select and customize with their own logos and branding messages. Optionally, ads can be made interactive, e.g. movement as a viewer drags their mouse across the banner. AdReady also manages and tracks their clients' ad campaigns on three major ad networks: Google, RightMedia, and Advertising.com. Once the ads are finished, the client decides on a budget, and AdReady will distribute it amongst those three networks. For their services, AdReady takes a 20% cut of the client's ad budget. Ad tracking and editing may be done via the site's dashboard.

In their own words

"AdReady has made creating a sophisticated online advertising campaign incredibly easy.
Select a performance ad template and customize it for your business in minutes
Target your audience, set your budget, and access the web's largest publishers with only a few clicks
Watch your website traffic and your sales grow while leveraging AdReady's optimization technology"

Why it might be a killer

The site's got a nice layout and a good idea. Web advertising is a huge money making industry. AdReady makes banner and display ads much easier and much cheaper to create. It helps smaller business get into the game.

Some questions

The problem here is that this cookie cutter approach could lead to a lot of similar, generic advertising which won't be effective. Consumers look differently on creative ads that look as thought they've had work put into them. Some of AdReady's ads just look tacky and cheap.