AdJug.com - Reconnecting Publishers and Advertisers

What if you could have the control of where you advertise, what if publishers had choice over campaigns? Adjug is a buyers and sellers platform for online advertisement, for content publishers and advertisers to congregate and get campaigns rolling. On the advertising end, you’ll be able to choose which websites and blogs you want to advertise on, leaving behind the ambiguity of campaigns and marketing straight to the target demographic. You’ll know exactly the point of origin of traffic, making it that much easier to run a killer campaign to get business pumping.

AdJug is an online advertising marketplace. It connects buyers and sellers of online advertising and provides them with transparency, control and choice. Publishers can take control of their online inventory to increase their earnings and advertisers can run better campaigns because they know where each conversion and traffic is coming from. AdJug was founded in 2007 by Satish Jayakumar and Michael Stephanblome. Their idea was to improve the way advertising gets bought and sold through ad networks by connecting advertisers and publishers directly with each other. Currently in beta, AdJug seeks to become Europe's leading online advertising marketplace.

Adjug’s notion of reconnecting buyers and sellers in the online advertising industry is evidence that online marketing campaigns are taking a serious spin from their traditional, and let’s be honest, not always effective equivalent. Why place ads just anywhere when you can elect target blogs and websites where your objective audience frequents the most? Adjug is putting control of advertising where it ought to be: between equal divisions of power among publishers and advertisers.

Though they are rethinking the way buyers and sellers connect, should they also examine the effectiveness of the campaigns themselves? Other new advertising platforms are offering reinvented ads and banners, will they be able to compete?