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Remember when mobile phones were used just to make calls? Well those days are long gone. Today mobile phones are an essential medium for entertainment and advertising and most companies are taking advantage of this method. AdInfuse.com provides platforms for carriers and brands that helps them personalize and target their ads for mobile phones and portable media devices. AdInfuse.com features the AdInMotion solution which helps brands target advertisements for users by collecting information; on the customer's data, such as age and geography, contextual information; such as media usage patterns, and data on content and advertisements. Carriers gather this important information so that advertisers can customize their ads for each mobile user. Advertisers can then send messages to customers via; steaming video, mobile games, and video downloads. The AdInfuse platform lets you choose your ad and target group, for example women between the ages of 30 to 50 years old. The platform is easy to use and gives users control and flexibility over the filters of the target group of customers. AdInfuse.com gives brands a competitive edge on advertising that should be lucrative.
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| In their own words | |||
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"The mobile consumer experience is central to all that we do.
From portable media players to mobile phones - Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting targeted ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the every mobile subscriber. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness."
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| Why it might be a killer | |||
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AdInfuse.com has an attractive, interactive interface which will attract the attention of most people who visit the site. AdInfuse.com is easy to navigate and has a great deal of information about the platform for carriers and brands. There are sections with specific information for the carrier and brand and for each of these sections the site features a partner. You click on the partner to read more about the partner's history with AdInfuse. This is a good feature because it is always assuring to learn about other companies cases with a provider. Some of the partners are Puma, Sony Pictures, and the New Yorker which are accredited and established organizations.
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| Some questions | |||
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It seems as though society is bombarding us with advertisements at every corner. Will mobile customers be fed up and frustrated with these advertisements? Also will mobile customers feel like their privacy is being violated by their carrier, since the carrier is giving brands information on them?
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| Category: Marketing | tags:
video clips media brands carriers portable devices mobile phone adinfuse
