Adchemy.com - Reach The Right Public In The Right Way

Adchemy is a platform for dealing with customers and nurturing their relationship with your brand. The idea is to nourish that relationship right before the members of the audience become actual consumers.

That is the reason why this solution is termed an “Audience Relationship Management” (ARM) tool. When implemented, it can deliver messages that are tailored to (very) specific segments. Hence, the engagement of the audience and its conversion is something which can be somehow maximized. An expression that is used on the site and that conveys the essence of Adchemy splendidly is “delivering micro-tailored marketing experiences at scale”.



The way the marketing experience is integrated involves not only specific search and display ads but also landing pages. The messages that the consumer receives come in a progressive fashion, as each one sort of runs into the other, building up consistency and generating a different concept of brand awareness - one that is not only entirely gradual but also completely immersive. This content is delivered on a real-time basis, and (as it was mentioned in the first paragraph) the delivery process is an intelligent one, suiting itself to each individual segment.

The big question is how far can this platform go, and whether or not it can capture the imagination of enough vendors throughout the world to become the next standard. But one thing is for sure: the foundations are strongly set in position already.