AdBidCentral.com - Futures Marketplace Online Ads

AdBidCentral is a recently launched futures marketplace for 'premium guaranteed display advertising". They've been in private beta status since the beginning of this year, but they're now primed for public release. The goods: AdBidCentral deals with the sale of futures-oriented advertising, bringing together buyers and sellers of CPM advertising. Sellers create singular, branded profiles which are strengthened using comScore audience metrics. They set their own prices for ad space, and list it on AdBid's Marketplace; continuous monitoring capabilities insure best-case trading outcomes, and payments may be received as early as three days from ad delivery. Buyers, on the other hand, can find their targeted audience with one click; ad orders are processed immediately and efficiently. Campaigns may be monitored in real time and instantly modified based on performance. In essence, AdBid has developed an digital ad market that's 'easy, efficient, and intuitive". All transactions are transparent and take place from within one centralized marketplace. AdBidCentral's marketplace can be used to complement direct enterprise sales while also providing the ability to purchase future campaigns based on impressions.

"At AdBidCentral we make buying and selling online media easy and efficient. No more long lead times sourcing contacts and trying to communicate what's available and at what price. AdBidCentral is the only fully transparent, open marketplace where everything from posting, shopping, transacting, implementing and reporting takes place - all in one central location. Best of breed, our technology is designed behind people, not the other way around."

AdBid claims transparency and openness. Their aim is to make buying and selling online media easy. They've got patent technology to enable seamless management of buying and selling processes.

How effective are they? Can businesses afford to hire them