Pardot’s Prospect Insight online solution for web-based marketing shows your sales team exactly where to spend its time in order to maximize ROI. Using advanced micro-level web analytics, Prospect Insight is able to capture all relevant prospect activities both within your site and off your site which gives you the ability to determine who is showing the most buying signals and therefore who is most likely to buy. Pardot is so convinced that adopting its solution for B2B sales will increase your ROI that they guarantee to double the ROI that you are experiencing on current campaigns. Some of the ways that Pardot will improve your ROI are through: drip marketing emails, prospect routing, lead scoring and grading, recording of prospect activity, measuring of interaction time, and a wide range of other features.