Zuzzid.co.uk - Advice for Insurance Customers in UK

Zuzzid.co.uk is a great site for insurance customers in the UK. Focusing on insurance plans and companies for all areas (fire, car, home, health, etc), the site is a platform to rave, rant, compare, search, ask questions, share, discuss, etc. The site has a dizzying array of information and opportunities to learn about almost all insurance carriers out there in the UK. I especially liked the home page listing of the highest rated carriers, as well as the price engine search which allows you to compare the different cost of plans. It is a great place to start the quest for insurance, and a great place to share your experience. The design and layout was a little too busy and convoluted, but it is hard to knock any site that aims to empower consumers.

"Zuzzid community - where insurance customers become insurance advisors."

If there is one thing most of us share in the world, its the inability to fight back after a bad insurance experience. This site allows you to change that and start holding insurance companies accountable.

Are they planning on doing a similar site in the US or other European countries? They are not getting much web traffic - how do they advertise this site to consumers in the UK? Are they making a profit?