welovelocal.com - Best Places in London by Locals

welovelocal is the smart new way to find businesses and services you"ll love by reading reviews and ratings from people you can trust. We believe everyone"s a local expert. We all have a favourite local restaurant, know a friendly shopkeeper, or have used an ultra reliable tradesperson at one time or another. At welovelocal we want to put that local knowledge online. Of course we don"t all have the same tastes, budgets and levels of expectation, so the hairdresser Marge (aged 65 who likes ballroom dancing and spending time with her grandchildren) uses is probably not so suitable for Chloe, aged 23 who loves the Arcade Fire and spent last summer backpacking around Central America. As such, along with recommendations, you can find out more about the person who submitted a review by reading their profile. The aim is to find businesses and services recommended by people just like you. By inviting people to your network of Local Insiders, along with your friends and family, welovelocal becomes a great place to share your local knowledge, support your favourite businesses and benefit from those you can trust. We believe that the strongest form of marketing for any business is personal recommendation. Through the ratings and reviews you submit, the best (and worst) local businesses and services are easily identified. Businesses can also join the conversation by responding to reviews and adding up-to-date useful information about themselves to help Local Insiders find out more about what they have to offer. This way we all win. Customers talking to other customers talking to businesses. Businesses get the vital feedback they need to help improve their services and customers know that their comments don"t go ignored. Furthermore, by keeping customers and businesses in closer contact, businesses can pass on better, more up to date information on deals, events and new products and services.

The internet is the main source for information and insight on practically everything, including restaurants, mechanics and plumbers.

The design is professional, but busy. Also, I noticed that the business ratings are based on local reviews, but include other factors as well. What are those other factors? How do they compete with Qype?