Sa.Yona.La - The Least Blogging Service

“The least blogging service”? What on Earth does that mean? The phrase (which is the tagline of this site) might be a little incoherent because the site is an Asian one, and the difficulties that speakers of these languages have when it comes to expressing concepts is so well-known that a term named “Engrish” has actually been coined in order to describe such linguistics conflicts. You can understand the essence of the site if the phrase were reworded as “The blogging service which has the least features on offer”. That is meant in a complementary sense – “lack of features” as “lack of stress for users”.

Sayonala lets you post articles that do no t bear a title, cannot be customized, and that do not even bear an account name to begin with. This anonym approach intends to let users quickly post, reply and trackback whatever is on their minds, and the fact that posts can be made both by e-mail and using the provided bookmarklet do nothing but emphasise the stress-free aspect that was just mentioned.

I have to admit that the experience of browsing through the available posts is a bit peculiar. Not bad, not good. Just peculiar. The one and only element telling each post from the other is the content and the approach. It feels a bit like watching a movie focusing just on the movie itself, and not in the actors. I doubt Sayonala will become a sensation, but the site is worth a visit out of novelty at least.

“The least blogging service.”

It is a different approach to messaging that might work for some.

What will make people keep coming back to this? How will it ignite their creativity if there are no features for individualizing themselves?