In their own words

"Prime Furniture Source is a premier retailer of contemporary and modern furniture online. Our collection ranges from modern office furniture, to contemporary takes on patio, bedroom, living room, and dining room furnishings.
Our contemporary furniture includes home office furnishings from retailers such as Zuo Modern, including their best-selling Lider Office Chair. The ZuoMod Collection also includes bar furniture as well as that for dining room, office and outdoor.
Bush Furniture, another one of our contemporary manufacturers, specializes in contemporary office furnishings for both home and commercial businesses. From computer desks, to bookcases, to file cabinets and conference tables, we have everything you need to start a small business or furnish an already burdgeoning one. In addition, Bush also manufactures home theater furniture, from Entertainment Centers to TV and Audio stands.
For modern Italian or European-style furniture, ModLoft is the manufacturer for you. From their contemporary bedroom collection, including ModLoft platform beds, to their leather furniture selections, including loungers, or their modern dining room furnishings and contemporary dining room designs, we have everything you need to give your home that modern European look and feel.
For a more traditional yet trendy look and feel, our Berkline Family Dining collection includes a wide range of dining room furnishings. From bar stools, to pub tables, game tables, or dining tables and chairs, Berkline features a selection of high quality furnishings to fulfill all of your home entertainment needs.
Additional manufacturers include Anderson Teak, which specializes in patio and outdoor furniture, KidKraft, a leading manufacturer of children's and kids furniture and toys, as well as LumiSource, which specializes in novelty and contemporary lighting and lamps, furnishings and wall decor.
The best part: Everything ships free! Our Free Shipping is meant to not only differentiate us from other online furniture stores, but it is meant to facilitate your shopping experience. We tell you the cost up from, and that cost won't change regardless of whether we are shipping to New York or California."

	Why it might be a killer

Prime furniture Source has an attractive site. The images of all of the pieces are clear so you can see detail, which is important when you are buying a product. You are also given the option to see a larger image of the photo which helps the buyer make their decision. Browsing the site can be done in many ways including enter a word in the search. Free shipping is a great extra that makes buying a piece much easier, you don't have to factor in the shipping price.

	Some questions

Prime furniture Source could add more Web 2.0 features such as commenting. Users could comment on certain manufacturers and tell other buyers what they think about the product. Users could help each other make smart purchasing decisions. There could also be larger write ups on the manufactures and even links to their own sites so that buyers could learn more about the pieces they are buying.