Firef.ly - Live Chat Portal

Firefly is a real-time online chat tool that allows users to make live comments on a registered websites. Users do not need to download or sign up for anything to reap the benefits of this tool. They only need to visit a website that has registered with it. Users navigate around the page and chat with other online users, initiating a conversation by simply starting to type. A conversation bubble appears over the typer’s curser, making for a freestyle chat. Site surfers can see each other’s cursers. All users’ public chats are stored in a queue to viewing. Furthermore, users that frequently utilized the website service may register, thus having the ability to view past conversations.

Firefly is a great tool to connect a small group of site viewers who all wish to share their comments. However, if too many users comment at once, it is difficult to manage and maintain. Firefly may have an opportunity t develop a niche aimed at sites with lower traffic.

How can the commenting be moderated and controlled? Could Firefly be developed into a different type of tool to be more successful? What websites should be targeted to utilize this service?