FilmCritic.com - Get Another Opinion

If you are looking for some extra insight on a movie before you chuck away 9 bucks to go see it in theatre, you can go to FilmCritic.com and see what the pros over there have to say about it. The list of movies is very in depth. They pride themselves on not being overly critical, even though the reviews are by nature criticisms, the site always goes out of their way to make sure that the reviews are entertaining to read, and they have done a great job at that. Six of their contributors are part of the Online Film Critic's Society and the site has been mention by such big media outlets such as CNN and Yahoo.

"Welcome to Filmcritic.com, one of the oldest and certainly the liveliest film and movie review destination on the Web! Founded in 1995, Filmcritic.com hosts more than 7,000 movie reviews and feature stories contributed by 20-some critics located throughout the world. Six of our contributors are members of the Online Film Critics Society, the Internet's most prestigious critics' organization. Celebrities ranging from Owen Wilson to Russ Meyer, Jackie Chan, Val Kilmer, Jeff Daniels, Kevin Costner, Daniel Day-Lewis, John Woo, David Cronenberg, Mira Sorvino, John Singleton, Alicia Witt, and Wes Anderson have been interviewed on the site. We are based in San Francisco, with outposts in New York, Los Angeles, Boston, Seattle, Austin, Charlotte, Denver, Chicago, Philadelphia, and Sydney, Australia."

FilmCritic is a trustworthy source of film information, since they have been reviewing since 1995, they also have quite a following and a lot of traffic as well.

Since the site is so established I don't know if we can really refer to it as a start up. It has existed for over ten years.