ChangingthePresent.org - Give to Your Favorite Cause

ChangingThePresent is a non-profit website that brings creativity and simplicity to the charitable giving process. The site allows you to choose "gifts" for your favorite causes through a retail-like experience. The site cleverly highlights different low-cost gifts (ie, adopt a tiger for $40 or stop global warming for $20), and you just add them to your shopping cart. It"s like christmas shopping for your favorite charities. The site also ensures that each of the organizations it supports is credible and efficient, requiring each organization to go through a strict screening process. I especially liked the photos and concrete descriptions of what your money would support. I believe this will help encourage more people to give. They even had the ability for people to register for wedding gifts on the site, which is a great idea for the couple who already has everything (and who doesn"t these days?). Non-profits are reliant on donations and hopefully this site will expand the money going to so many worthy causes.

For just a few dollars, you can provide a child with her first book; fund an hour of cancer research; protect an acre of the rainforest; or restore a blind person"s sight with cataract surgery. ChangingThePresent.org offers a remarkably wide range of inspiring donation opportunities, so you"re sure to find something that moves you.

More and more people are becoming interested in giving back to their community and the world through worthy donations, and this site makes it simple, fun and fulfilling.

While getting a a relatively high traffic volume, how are they marketing this opportunity to the average web user? Can a person find out how much has been raised by the site and which organization is generating the most interest?