WiseBread.com - Personal Finance Guide

Did you know that you can actually save money by becoming a food snob? And, would you like to get a personal shopper to cater to your fashion needs for free? If you want to learn how to save money having fun, this is the right place to visit. WiseBread is a personal finance blog, based on the idea that young people on a budget can still enjoy fabulous and fun lives. You’ll find tips that will help you live a savvy and fulfilling life without sacrificing your financial independence. It will help you discover shopping tips to keep you stylish, sassy, and solvent. It also provides financial advice that is easy to understand and easy to apply, career and money-making ideas that'll add zeros to your bank account, and general adulthood know-how your parents forgot to tell you. The site is plenty of helpful tips covering a wide range of topics. Most popular topics include: financial advice regarding credit cards, banking, budgeting, and investing; reviews of financial software, firms, services, publications and resources, tips on increasing income through career planning and entrepreneurship, guides for purchasing a wide variety of products ranging from big purchases (real estate, automobiles, computers, etc) to everyday items (fashion, food, gadgets, etc).

“Too many financial experts focus on the negative aspects of money management. They freely throw around words like "sacrifice" and "responsibility" like there was a fire sale at the Boring Store. Sure, it is important to be responsible. But let's not forget these are the best years of your life, and you are not about to waste your prime years living like a freaking hermit! The answer to financial independence isn't a ramen-eating, vacation-skipping, fun-depriving life. Far from it. The best way to ensure that you will stick to a budget is to create a lifestyle that is as much fun as it is practical. For example, instead of focusing on how you shouldn't spend $20 a night at the movies, why not think about attending a free Bohemian art gallery exhibit instead?”

Young people will probably love all the helpful tips that WiseBread provides. It offers you daily personal finance and frugal living tips to keep you living large on a small budget. On the other hand, advertisers can reach a savvy 18-35 year old audience, who is actively involved in their household's financial and purchasing decisions.

Wise Bread has entered a competitive market. Financial advice is everywhere, on TV and radio, newspapers and magazines, online media, and more. Will they be able to compete with a growing number of personal finance blogs targeting the same audience?