Nowadays, blogging without multimedia is akin to taking pictures with a non-digital camera. It’s rare. Multimedia content is the here and now. And it’s not going away anytime soon. There have been dozens of websites—MySpace, YouTube, even the BBC—that have maximized their potential by utilizing video and audio content. Now there’s Sprout, a new website dedicated to help anyone add rich, sophisticated, interactive multimedia web content to their own blog or website. It’s easy enough to build content, or sprouts. Just choose from a list of templates, or do it yourself and start from scratch. You can add, video, text, audio, widgets, slideshows, jukeboxes, and countdown clock. There are interactive choices like chat, phone and fundraising. Then edit the content with Sprout’s cutting edge editing tools, and finally, publish. Sprouts come in three types: personal, informational, as well as promotional. Choose the one that best suits your needs.