Proximic.com - Contextual Content Widget

Proximic is a Contextual Widget that works in much of the way that Google Adwords works. When you are surfing a site that has Google Adwords, ads pop up that are very in tune with the content that you are already looking at. Now this Proximic widget, instead of seeing ads that match what you are looking at, you will be able to see information and different news stories that match the content of what you are looking at. This can be much more helpful than an additional search because you can also see the fronts of the pages of that which matches what you are looking at so you can evaluate it before you actually click into it to save you valuable time when you are searching through.

"The Proximic Platform is an open contextual ecosystem to connect publishers, bloggers and end-users by delivering related news, articles, background information and ads in a better way."

This can be extremely helpful to users that are trying to find something specific or really trying to research many aspects of whatever subject they may be interested in. The fact that you can see most of the story helps people evaluate quickly.

This widget doesn't do much to help keep your page sticky, and for that web site owners may be hesitant to put a widget on their site which will inevitably drive people away from their site, especially since so many people put so much effort trying to get people to their site in the first place.