PopShops.com - Earn Commission from a Shop Widget

PopShops is the first and only searchable collection of affiliate products (over 10 million and growing) that spans all of the major networks. And that's just the beginning. With our Shopbuilder tool, you can easily create customized storefronts and widgets (referred to collectively as "shops") to put any of these products on your website or blog to earn commissions. Pick the products you want with a quick keyword search, customize the look of your shop, and then pop it into your site. It's as easy as 1-2-3. We embed your affiliate IDs into the links and dynamically keep the prices and product information fresh. You keep 100% of the affiliate commissions you earn. Oh, and PopShops Basic--which includes all the features described above--is free! Whether you're an amateur blogger trying to monetize a single site or a super affiliate who makes a living building niche sites, you'll find what you need in one of our free or paid subscription plans.

Popshops may be first to launch, though this widget is looking pretty similar to Google advertisements, or Widgetbox which does the same thing except without Popshops customizability. Popshops should be sufficiently irresistible to minor blog and website owners, who keep every penny of their commission.

How do they plan on profiting if publishers are taking 100 percent commission? Will anyone used their paid subscription plan if they can access their basic plan for free?