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Friend2friend was founded to enable product recommendations between friends online. While there are many excellent product review and comparison sites available, most purchases are based on recommendations between friends. Online communities and blogs have made connecting with friends easier, but nothing exists to encourage recommendations between friends. We all have friends who are the “go to” people on different purchases (music, movies, gadgets, fashion and accessories, etc.). In fact you’re probably one too.
Friend2friend wants to give you and your friends, and audiences, a platform for sharing recommendations where you spend time online (social networks, blogs or through IM and email). And we want to reward people for the effort put into recommending great products. At friend2friend, if friends buy products you recommend through the network, you earn a commission that can be kept, shared or donated to a charity."