CoverItLive.com - Instant, Live Blogging

CoverItLive is a software for live blogging which aims to take your blog to a whole new level. It’s ideal for political, sports, and news blogs, for which speed and presence count for everything. CoverItLive, offers truly instant publishing, with live pictures, video and audio, real-time reader interaction, instant replays, and 100% compatibility with all major web publishing software. With CoverItLive your live blog is displayed within your regular blog so readers won’t have to register or sign in to something new. The viewer window can be inserted as a hyperlink into any webpage. Your commentary is published instantly, there’s no need to refresh or preview or save. It’s all very instantaneous. Readers can vote and comment and question without lapse, and they can check it all out again with the instant replay function. CoverItLive is free of charge for most users.

“CoveritLive's web based software takes your next live blog to a new level. Your commentary publishes in real time like an instant message. Our ‘one-click’ publishing lets you drop polls, videos, pictures, ads and audio clips as soon as they come to mind. Comments and questions from your readers instantly appear but you control what gets published. Try our software for your next live blog. Your readers will love it.”

This site has already proven its chops as the likes of Seattle’s favorite rag the Stranger, along with the football site HeismanPundit favor Cover for all their live blogging needs. They offer a bevy of practical and user-friendly features for a very user friendly price—nothing. Perfect for news, politics and sports bloggers.

How is CoverItLive going to make a profit from this? What’s their marketing strategy?