In their own words

“A CokeTag is a fun, personal widget for packaging and sharing links to content across the Web. Use CokeTags to promote yourself — your blog, work, interests, team, band or whatever you like or care about — and then track how influential you are!”

	Why it might be a killer

Instead of just buying advertising space, Coca-Cola has developed a cool and useful widget that people will use because it is a handy tool. This is one of the more intelligent advertising campaigns by arguably the world’s most successful advertiser.

	Some questions

Will this spur other big brands to follow a similar advertising strategy or has Coca-Cola’s first to market effort ensured that this specific type of advertising will be dominated by Coca-Cola? Hopefully, it will help to stir some creative juices and demonstrate that advertising can also be useful.