The team at Apture believe that the web is the richest communication medium ever conceived but that it is still used to display flat pages connected by links to more flat pages. In order to change this, they have developed a rich communication platform that allows bloggers and website owners to turn their flat pages of text into compelling multimedia experiences. Requiring only one line of code, Apture provides content creators with the power to search and incorporate relevant multimedia items directly into their pages. Once incorporated, readers can access these items without ever leaving the page and thereby receive a richer more meaningful experience on your page. Whether it be a YouTube video, Flickr photo or a Google Map, Apture provides the tools that enable all of this content to be seamlessly provided from your website.